Privacy Policy

Datum Advisory LLC (Sharjah Media City (SHAMS), Sharjah, United Arab Emirates) operates datum-advisory.co. This Privacy Policy explains how we handle personal data collected through the website and related enquiries.

For privacy matters, contact us at hello@datum-advisory.co.

We may collect:

• Contact and enquiry data — name, email address, company, nature of enquiry and message content when you submit the contact form.
• Technical data — IP address, browser type, device information and similar server or hosting logs generated when you visit the site.
• Analytics data — aggregated usage information via Google Analytics, but only if you have accepted analytics cookies.

We do not knowingly collect personal data from children and the site is not directed at them.

We use personal data to:

• respond to enquiries submitted through the contact form;
• operate, secure and maintain the website;
• understand how visitors use the site, where analytics consent has been given;
• comply with applicable legal obligations.

We do not sell personal data. We do not use enquiry data for unrelated marketing unless you separately agree to that.

Where the UAE Personal Data Protection Law applies, we rely on appropriate grounds under that law, including consent, legitimate interests in operating the website and responding to enquiries, and legal obligation where relevant.

Where UK or EU data protection law applies to you, we rely on consent for analytics cookies and, for contact enquiries, on steps taken at your request or our legitimate interests in responding to correspondence.

We use service providers that process personal data on our behalf, including:

• HubSpot — contact form submissions and enquiry handling;
• Vercel — website hosting and related technical logs;
• Sanity — content management for publications shown on the site;
• Google Analytics — site usage measurement, only after you accept analytics cookies.

These providers may process data outside the United Arab Emirates. We use their contractual safeguards where available and describe cookies separately in our Cookie Policy.

We keep enquiry data for as long as needed to respond and maintain a record of correspondence, and then delete or anonymise it unless a longer period is required by law or reasonably needed to address a query or dispute.

Hosting logs and analytics data are retained according to the settings and policies of the relevant providers.

Depending on applicable law, you may have rights to access, correct, delete or restrict use of your personal data, to object to certain processing, to withdraw consent, and to request information about international transfers.

To exercise these rights, contact hello@datum-advisory.co. You may also have the right to complain to a supervisory authority where that law applies to you.

We take reasonable steps to protect personal data, including using reputable service providers and limiting access to enquiry data. No method of transmission or storage is completely secure.

We may update this Privacy Policy from time to time. The date at the top of the page shows when it was last revised. Material changes will be reflected on this page.